Design Principles: Task 2
6/2/24 - 19/3/23 // W1-W7
Mercy Chong HuiZiun // 0360929
Design Principles // BDCM
Task 2: Visual Analysis
Instructions
Fig 1.0 Module Information Booklet
Task 2 brief recap
Visual Analysis
: Is a method of understanding design that focuses on the visual elements
and principles.
: The purpose of visual analysis can also to recognize the choices that a
designer made in creating a design.
How does the visual analysis work?
Phase 1: Observation
- Observing the visual elements in a design/artwork without the need to do
research on the design.
Phase 2: Analysis
- Requires you to think about what you have observed in the design and try
to make statements based on what evidence you have found while observing the
design/artwork.
- A more in-depth detail of the design principles that you have
chosen.
Phase 3: Interpretation
- Your observations, description, and analysis of the work come with facts
about the design work and the historical context that you have found in
trustworthy sources online.
- What is the meaning of the design? What was the purpose for it to be
created?
Task 2:
Visual Analysis
Visual Analysis
Task To-Do:
- Write a 300-350 word visual analysis of the selected design work.
- Include reference links where applicable.
Chosen Design:
Fig 1.1 Sustainable fashion design set photograph
Fig 1.2 Close up pictures #1
Fig 1.3 Close up pictures #2
Phase 1: Observation
The medium of the design work is a photograph of a fashion set and it is in
horizontal format. It can be seen that the blue colors on the garments stand
out more at first glance and overall it is a mainly blue monochromatic
colored and minimal design. The poses of the models are subtle and portray a
balanced photograph. Even though the colors in the fashion sets are similar,
each of the garments still has its own unique cutting and add-on materials to show its
variety. Out of the four models, one of them has blonde hair while the rest
are brunette/black haired. It can also see that the way the garments was
stitched together seemed different in each garment sets too.
(124 words)
Phase 2: Analysis
For this fashion design set, the emphasis is more towards the color of
the design which is blue as it is consistent throughout the collection and
it comes with different shades of blue. The colors stand out more when
it's faced with a plain white background in which is why emphasis has
taken in place. Repetition of the blue colors is shown in the pieces as
well and with its similar fabric materials on the clothing pieces as they
were upcycled pieces. Furthermore, there is unity and balance in the
overall composition of this fashion showcase photograph as the shades of
blue give off a more calm and cool vibe and the designs complement each
other well not just because of its color similarities but the overall
design collection too. Good proportion was shown in the photograph as the
poses of the models has showcased the clothing pieces well.
(149 words)
Phase 3: Interpretation
This fashion design set was designed by Juliana Garcia Bello for the
annual sustainable fashion design competition called "Redress Design
Award" for the women's collection back in 2020 in Hong Kong. She was
inspired heavily by sustainability, her community, and her motivation to
upcycle old garments that are no longer used for better use which is
making clothing pieces. I find it intriguing firstly on her design of the
fashion collection to now her dedication to promoting sustainability in
the fashion industry by focusing on the upcycling methods to produce
unique pieces that complements sustainability which also correlates to the
current SDG that I have chosen as well.
(108 words)
Total: 381 words
Feedbacks
Specific feedbacks
W5: Overall the analysis is okay, but need to work on phase 2 of the analysis. Identify what kind of design principles you can see in the photograph and further explain your points from that.
W5: Overall the analysis is okay, but need to work on phase 2 of the analysis. Identify what kind of design principles you can see in the photograph and further explain your points from that.
Also for task 3 Design, you don't need to focus on what material/method
to do with your design creation but rather focus on what message you want
to bring for the viewers to know first.
