Application Design: Project 2

29/4/24 - 8/7/24 // W2-W11
Mercy Chong HuiZiun // 0360929

Application Design // BDCM
Project 2: UI/UX Document

Lectures
W5: Card Sorting Method
main purpose of card sorting
Open card sorting- ask participants to sort (categories decided by users, open category)
Closed card sorting- give them categories (define categories for the users, predefined category)
Hybrid card sorting- sort information given into the category, have to come out with a new group and putting the information/functions
Remote card sorting-can be done in MIRO/online tools


Asking follow up questions
Benefits
- informs information architecture
- usability enhancement
- user-centered design
- iterative improvement
- enhancing findability
- design decision validation
- adapting to user diversity
- content prioritization
- stakeholder collaboration
- navigation optimization 

Pros n Cons 
Pros
Ease of use and cost-effectiveness
- only requires a minimal/budget method
Efficiency in gathering data
- can be conducted in a relatively short period
Direct user input
- Direct participation from the intended users of the interface.

Cons
Dependency on participants
- have to be really specific on the target audience, make sure the participants have similar backgrounds
Content-centric focus
- focuses on how users find and categorize information, not on how they interact with the interface to complete specific tasks. It may overlook important aspects of task flow and functionality.
Time-consuming data analysis
- each participant may have unique ways of categorizing information 

W6- Introduction to User Experience Research 
Crucial role of UX in driving sales & Customer Perception

Right questions, right answers -> emphasizing on problem statement

User Research- making sure the users we found are the correct fit, and identifying their user needs etc. 

Roles of UX design
  • Helps to understand user's behaviour, goals, motivation, and user needs
  • understanding user emotions
  • reveals how users currently interact with a system and identify their pain points
  • ensure that the design process is grounded in user understanding -> leading to more user-centered designs
User researcher duties
  • Developing coherent research methodologies
  • Selecting & recruiting tageted end-users for research endeavors
  • Conduct individual interviews
  • Collaborating closely with the product team
  • Utilizing data analysis tools to enhance customer products
Training your communication skills 

UX research comparison chart
Good
- Involving end users (real users) deaign process
- listening to users user feedback
- avoiding biases by considering diverse user perspectives (eg: shopee app has very diverse age groups and target audience so have to find a specific type like uni students)
- 

Bad
- Excluding end users, having our own perspective/view/feedback as a user
- relying solely on personal testing 
- missing out on diverse user insights
- outsourcing research 

Integrated UX process
Foundation of understanding
Concept validation
Continuous feedback
Launch phases
User-centric adjustments
Post-launch insights
getting feedbacks from users that are using your app after launching

The value of UX Research
- Clarifies what users want and need

Product benefits
- provides insights into the end-user


Business benefits
- enhancing users satisfaction

User benefits
- like a middle person, solve any frustration/confusion from end-users bfr launching the app

5 Steps of UX Research
  • Objectives
  • Hypotheses
  • Methods
  • Conduct (questionnaires, interviews)
  • Synthesize (eg: get direct data from questionaires, write down analysis from the feedback, use the data to put into the app design process, the opportunity to improve)
UI UX Documents
UX Research methods
Quantitative

Attitudinal (what ppl say)
Behavioral (what ppl do)

W10: Sitemap-> focuses on the content/organization of the content
User flow-> About the user action/ user path to finish a specific purpose, showing each steps the users did

User journey map- focuses on user experience and emotions/thoughts, customer interactions, 
User flow- Yes/No, steps when using the app. actions and pages

Instructions
Fig 1.0 Module Information Booklet
Project 2 UI/UX Document
[Task to-do]
  • Card sorting
For the starting of this assignment, we are required to do a card sorting with the chosen app to be redesign later with its existing app features. I did the card sorting in the Miro website and here's a reference for each of the sections.

Fig 2.1 MyRapid PULSE app card sorting

Here are the main app features of the app. 
Fig 2.2 My Rapid PULSE main app features

Here are the in-app features that I found and tried to organize them according to each of their categories.
Fig 2.3 Card sorting

I also gathered some information from some of the user app reviews on what features that can be added in this app.

Fig 2.4 Features to add section
  • Survey Questionnaire
    [To-do]:     Create a set of questions regarding on the chosen app and gather a minimum of 50 respondents for this survey.
I have used Google Forms to conduct my survey. It took quite a whwhile for me to be able to reach the required amount of rerespondents for this survey but I'm glad I managed. 


  • Interview
For the interview, I have conducted a total of 3 interviews with quite a number of questions.
1) What were your first impressions after looking through the app?

2) What are your thoughts on the overall navigation throughout the app? Is there anything that is confusing?

3) For the Arrival time page, do you find it informative that you get to choose different stations/locations with the information given?

4) Overall experience after using the app

5) Opinions on the visual design of the app

6) What are the factors that can influence your decision making to continue or stop using the app

7) If you could make one significant improvement to enhance its usability of the MyRapid PULSE app, what would it be and why?

8) What app features do you think the app is currently missing?

9) In terms of the overall app navigation, what can be improved?

10) What changes would make the app to be more convenient for planning and managing your trips?

11) What additional comments or suggestions do you have for the app so that it can be further improved?
  • User Journey map
    Did this user journey map on Figma.

    Fig 2.6 User Journey Map
  • Site Map

    Fig 2.7 Site map of MyRapid PULSE
  • User Flow

Contents to include in Canva:
  • Introduction
    -> Purpose & Scope, target audience, problem statement, app weaknesses
  • User Research
    -> Survey Questionnaires + interviews, user journey map, research insights
  • Information Architecture
    -> Card sorting method, site map, user flow
  • MVP (Minimum Viable Product) Features
Project 2 Canva link:
(UI/UX Document)

Feedbacks




Reflection

My experience for this task is quite tedious as there's a lot of steps to do for this UX research. From researching on the app gather external information on the user feedback by gathering extra information from respondents, I get to learn the importance and how detail it is even if you're just redesigning the app not remaking the app or create a whole new app from scratch. It can be stressing because of the timing and workload and not to mention a looot of research to do which isn't fun, but it was really helpful to help me get a grasp on how my future job as a potential UI/UX designer going to be like, understanding how important user feedbacks are to improve an app in order to make a user-centered app design. I can definitely say that I learned a lot in this assignment but hopefully I get to manage my time better in the future semesters.
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