Experiential Design: Task 1 + Exercises

24/9/24 - 15/10/24 // W1-W4

Mercy Chong HuiZiun // 0360929

Experiential Design // BDCM
Task 1 + Exercises 


Instructions

Fig 1.0 Module Information Booklet

Lists
Lecture Notes
Task 1
Feedbacks
Reflection
Lecture Notes
W1- Introduction to AR experiences
AR/VR/MR differences
AR -> VR (less to more immersive)

AR
  • Combines real + virtual objects
  • Enhanced physical world
MR: combination of AR and VR
VR : Computer generated world, and has a sense of presence

Types of AR Experiences
  • Mobile
  • Projection
  • Head Mounted Display (HMD)

Creating an AR experience through: Unity, Zappar, Vuforia, Spark AR studio, effect house.

W2 - Designing Experiences
What is Experiential Design?
User Mapping
Empathy map
Journey map
  • All the pinpoints should include a solution to fix the issue from user.
  • Touchpoint, head point, pinpoint

Journey Map Group Activity

Current journey map
  • Identify location
  • Write down: Pain Points, gains, solution
This is what my group did for the journey map and presented this in the class.

W7: Screen Prototyping 
Prototyping the screen interaction and flow in Figma to let users know where do we start from one to another.

Follow certain patterns Eg: "move iPhone to start"
it will be beneficial if we dim the camera abit so that the focus will be directed to this visual guide and watched users attention.

Task 1: Trending Experience
W1 Exercise 
Imagine the scenario in either of the two places. 
(Kitchen, Shopping Mall, Gym)
  • What would the AR experience be and what extended visualisation can be useful? 
  • What do you want the user to feel?
(Kitchen)
For me I would imagine an AR system that helps with meal preparation, and kitchen organization. The person can wear the AR glasses that projects step-by-step cooking instructions directly in their point of view. 
Fig 2.1 AR glasses for kitchen mockup



As for the extended visualization, I think it would be useful when the user opens a fridge or pantry, the AR glasses could automatically scan the items and display real-time data. Floating text or icons can appear over each ingredient, showing its name, quantity, expiration date, and freshness level.


I would want users that are able to use the AR device to feel more at ease when using the product and feel more intuitive with the device used. 

W2 Tutorial 
First AR exercise in Unity
To download: Vuforia Engine as well
Fig 2.2 AR marker-based tutorial in Unity

Fig 2.3 Marker-based Unity tutorial (with video)
W3 Unity Tutorial 
W4 Markerless based tutorial

Trending Experience Proposal Draft
To compile 3 ideas for this AR project

Idea #1: VirtuWear
For this idea, it will be an app that's designed for fashion purposes, where users can see how they can style themselves using the         live camera along with accessories to try on as well to let users get a glimpse of how they would look like wearing this set of outfit so the app would be perfect for users to plan their outfits beforehand for any occasions on the go. 

Problem Statement
In today’s fast-paced world, users struggle to visualise how clothes will look on them in different occasions, especially when they don’t have the required clothes in their closet.There is a lack of quick and accessible tools that allows users to preview how an outfit will look, which leads to indecision, and last-minute wardrobe stress.


Idea #2: Near
This idea is an app for users to be familiar of the area and for them to explore any places/hotspots to go. Perfect for tourists or even university students that came from a different state, the app enhances         city exploration by adding AR layers to the environment, showcasing hidden histories, trivia, and local stories about the different locations in that area.

Problem Statement
Tourists and university students exploring new cities often struggle to discover authentic local experiences. This leads to missed opportunities to discover hidden gems, learn about the city's history, or connect with its unique culture.


Idea #3: Memorease
An AR storytelling app where users can attach personal memories, such as photos, videos, or audio recordings, to specific real-world locations. When revisiting those places, users can view and relive their memories.

Problem Statement
Traditional photo albums and digital galleries lack personal connection to the places where memories were made. There’s a need for a more interactive, location-based solution that allows users to revisit and experience their memories in real-time, bringing important moments back to life.





Reflection

I just started to learn about experiential design and how it functions through the in-class exercises and tutorials which are pretty beneficial although I'm still pretty new to this whole AR thing but the more I learn the more it seems cool that you can command cats or boxes to appear or be in a certain shape etc. It's my first time using Unity too and honestly, I think it's still pretty complicated for me to get used to this software as it gives you so many tools to use (and for free?) and a lot of terms to understand its functions in the software itself. It also took longer than I expected following the tutorials given from the past few weeks but I hope that I get to master a bit more on how to use Unity and furthermore create my own AR app which I'm partly excited about.



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